Know How Your Brand Lands.Before the Market Reacts.
People are already talking about your brand. We find them, turn them into replicas, and simulate their reaction to anything you do next.
No credit card required. First signals in under 10 minutes.
+340% mention volume in 24 hours. Thread: 'Has anyone else noticed [Brand] changed their formula?'
Sentiment shifted from 4.2 to 3.1 stars over 48 hours. 12 new 1-star reviews mentioning 'formula change'.
3 micro-influencers (50K-200K followers) posted negative reviews. Combined reach: 420K impressions.
12 new audience profiles built from reviewers. Ready for simulation across all research modes.
Your Brand Has Conversations You Are Not In
Your customers are talking about you without you. On Reddit, in App Store reviews, in Facebook groups you do not follow. The people forming opinions about your brand are doing it without your input, and their narratives are set before you know they exist.
Brand monitoring tools give you volume counts. The question you need answered is: what are these people going to do next?
A mention spike is not a signal. A mention spike from people who hate the thing you just changed is a crisis. Standard monitoring tools cannot tell the difference.
The window to shape a brand narrative is 48-72 hours. Social listening tells you when it closed.
Detect. Replicate. Simulate.
Detect real signals
Volume spikes, sentiment shifts, and new audience profiles flagged automatically across Reddit, reviews, forums, and social media. Every signal comes with a clear next step.
Build replicas from real voices
Discovered profiles become permanent replicas built from the actual language, concerns, and sentiment of real people already talking about your brand.
Simulate the reaction
Ask your new replicas anything before you move. Get the simulated reaction first so you are never acting on a guess.
Act with confidence
Craft your response, adjust strategy, or get ahead of a crisis before the narrative sets and the response window closes.
From Signal to Simulation
Real-Time Signal Detection
Mention volume spikes, sentiment shifts, new audience profiles, and narrative changes, all flagged automatically as they emerge before you have to go looking for them.
Voice-to-Replica Conversion
The person who wrote that 1-star review is a real persona with specific concerns, language, and priorities. Brand Intelligence turns them into a permanent replica you can question, test, and simulate against indefinitely.
Predictive Simulation
Ask 'what if' before you act. Simulate how your discovered audience would react to a price change, a product update, a public statement, or a crisis response before committing to any of them.
Cross-Mode Integration
Every replica discovered through Brand Intelligence works across all research modes. Survey them at scale. Interview them one-on-one. Run adversarial testing. Stress-test your response strategy. They are a permanent research asset, not a one-time signal.
Import your known audience
Upload your customer list, community members, or known advocates and run simulations against their replicas. Work with the people already in your orbit, not a reconstructed proxy.
Who Uses Brand Intelligence
Teams that need to know what people are saying, what it means, and what they will do next.
Brand Teams
A negative narrative is forming on Reddit. Before you respond, simulate your three response options against replicas built from the actual thread. The response that performs best goes live, not the one that felt right in the moment.
Crisis Response
Detect sentiment shifts 48 hours before they trend. Simulate your response options against the people actually in the conversation. Respond with confidence instead of instinct while the window is still open.
Product Teams
Your formula change went live. Discover who is complaining and why, build replicas from their reviews, and interview them to understand severity before a journalist does.
Competitive Intelligence
Monitor your top competitor's reviews and build replicas from their frustrated customers: the ones who are unhappy but have not left yet. Now you know exactly who is ready to switch and exactly what to say to them.
Explore Other Research Modes
Your replicas work across every mode. Switch perspectives in one click.