Every campaign that misses the customer feeds the meter.
burned on untested advertising since you opened this page
Advertisers burn about $17,000 every second on campaigns nobody tested.
Rate: about $17,000 per second. Basis: roughly $1.1T in annual global ad spend, half of it wasted (Wanamaker, 1900. Still true.)
Yours doesn’t have to be in there.
Just AskReplicas.
Simulate how your target market will respond.
To your next product, pricing, packaging, ad, campaign, content, policy, or strategic decision.
AskReplicas gives you a living simulation of your market: thousands of AI respondents modeled on the people you actually sell to. Survey them, interview them, test campaigns, challenge assumptions, and uncover objections. See how your market responds before you spend the budget.
of AI respondents in every study, modeled from real demographic and behavioral data. No recruiting. No incentives. No no-shows.
Surveys, interviews, focus groups, expert panels, ad testing, adversarial reviews, and more. If you’d ask a real market, you can ask it here.
from question to insight, while traditional research is still recruiting participants.
Columbus, Ohio, scaled down to 10,000 generated replicas, each placed where the city's people actually live.
© OpenStreetMap contributors · OpenFreeMap
Backed by Research. Validated by Data.
EY + Saucery Synthetic replicas matched EY’s annual brand survey of US CEOs at $1B+ companies.
PyMC Labs + Colgate-Palmolive Validated across 57 real consumer surveys with 9,300 human responses.
Columbia Business School 2,000+ digital twins tested across 500+ questions. Published in Marketing Science.
Stanford HAI 1,052 real individuals replicated, approaching human test-retest reliability.
MilkPEP + Radius Insights Concept test scores nearly identical between real and synthetic respondents.
What would you ask your audience?
Does this 6-second pre-roll for an energy drink make you stop, or skip?
Test the hook before you buy the media.
Gen Z mobile video viewers
13,200 replicas
Skips at second two (Leans no)
Kayla, 19 · scrolls fast
The drop got me (Leans yes)
Tre, 22 · mobile gamer
Watched, won't buy (On the fence)
Aisha, 20 · student
How It Works
Define your audience
Set your target by age, location, income, profession, and psychographics. Or upload your own customer list from a CSV, JSON, or spreadsheet.
Pick a research mode
Run a survey, test an ad, interview a persona, assemble an expert panel, or stress-test a launch.
Get thousands of responses
Thousands of responses segmented by demographics, filtered by sentiment, broken down by persona. Ready in minutes, not weeks.
Decide with confidence
Ship the feature, launch the campaign, set the price. Backed by data.
Bring Your Own Customers
Ask your customers anything.
Upload your customer list. We enrich every person into a replica that thinks and answers like they do, so you can simulate the conversations you never got to have. Your data stays in your account, is never shared, and never trains any model.
Bring them in
Drop in your CRM export, respondent database, or any CSV, JSON, or XLSX of real people. No formatting required.
Enrich them into replicas
We complete every profile automatically: demographics, psychographics, and behavioral signals. No gaps left.
Simulate their behavior
Survey them, interview them, stress-test them across all 8 research modes. Every replica answers in character, grounded in the person behind the row.
Sarah Lindqvist
Replica ready
You canceled in March after 14 months with us. What tipped you over?
Sarah Lindqvist: Nothing broke, honestly. By the end I was paying $49 and opening the app maybe twice a month, and that math stops working. Put a lighter plan around $15 in front of me and I'd probably still be a customer.
See AskReplicas in action
Watch a walkthrough of how teams design a study, run it against synthetic panels, and turn responses into decisions.
Frequently Asked Questions
Everything you need to know about AskReplicas and synthetic replica research.